DSO — Digital Sales Officer
Every rep performing like your best rep.
Sentia's AI-driven performance layer embeds senior sales operations intelligence into every salesperson's workflow — improving pipeline discipline, reducing admin burden, surfacing opportunities, and predicting risk before it appears in the CRM.
Great execution shouldn't depend on who the rep is.
Sales teams have inconsistent execution — top performers use disciplined habits that aren't systematically replicated across the broader team.
Reps spend too much time on CRM updates, admin tasks, meeting preparation, reporting, and manual follow-up instead of selling.
Pipeline risk, stalled opportunities, missing next steps, weak stakeholder coverage, and declining account momentum are often detected too late.
CRM data is incomplete, outdated, duplicated, or poorly maintained — reducing forecast accuracy and management confidence.
Sales leaders lack real-time visibility into rep behavior, customer signals, opportunity health, and the specific actions needed to improve outcomes.
Senior sales operations intelligence, built into the workflow.
Daily Sales Prioritization
Prioritizes accounts, leads, opportunities, tasks, cases, customer signals, call cycles, and follow-up commitments.
Pipeline Intelligence
Identifies ageing deals, missing next steps, close-date risk, stakeholder gaps, and the actions required to move deals forward.
AI Sales Coaching
Provides recommendations based on CRM activity, customer interactions, pipeline movement, account history, and performance patterns.
Administrative Automation
Reduces manual CRM updates, meeting prep, call notes, follow-up drafting, account summaries, and data-entry burden.
Account Intelligence
Pre-call briefs, account health, financial trends, open cases, recent activity, customer feedback, risks, and opportunity signals.
Manager Visibility
Territory health, rep activity, pipeline quality, forecast risk, service issues, customer sentiment, and execution gaps.
Outcomes leadership can measure.
Rep productivity
CRM adoption
Forecast accuracy
Admin burden
Higher sales productivity and more disciplined revenue execution by ensuring every rep knows what to do next, which accounts matter most, and where risk or opportunity is emerging. DSO helps sales teams operate with the discipline and precision of top performers.
Consolidate the busywork. Keep the selling.
Manual Pipeline Reviews
Weekly pipeline calls
CRM Chasing
Manager follow-ups
Territory Planning
Spreadsheet-based prioritization
Sales Admin Work
Meeting prep & notes
Ad Hoc Reporting
Manual account summaries
Disconnected Dashboards
Self-interpretation required
Not another dashboard. An active performance layer.
Not a Dashboard
An active sales performance layer that interprets data, prioritizes actions, highlights risk, and drives execution.
Not Just AI Chat
Grounded in your CRM, sales process, account data, permissions, and business rules for role-aware recommendations.
Cross-System Intelligence
Connects across CRM, ERP, service platforms, marketing systems, and communication transcripts.
Enterprise Security
Permission-aware access ensures users only see information they're authorized to access.
Primary Buyers
- CRO, Chief Sales Officer, VP Sales, Head of Sales
- RevOps, Sales Operations, Commercial Operations leaders
- CEO, COO, transformation leaders focused on revenue performance
Company Profile
- Enterprise & mid-market revenue organizations
- CRM adoption challenges, fragmented customer data
- Field sales, B2B services, manufacturing, distribution
Live in a pilot fast. Scale on your terms.
- 1
Connect
CRM & system access
- 2
Configure
Sales process & rules
- 3
Pilot
POC with sales team
- 4
Scale
Team / region rollout
POCs can be configured quickly, with broader rollouts expanding by team, region, or sales process.
Ready to elevate your sales performance?
Give every rep the discipline of a top performer.
Let DSO drive consistent revenue execution across your team.